At Ecru Label, we're all about redefining elegance with an edge.

Established in November 2020, we are a luxury womenswear brand bringing you inspiring, understated modern classics. Our pieces are designed in London and crafted from bespoke, premium fabrics then offered in ultra-exclusive limited collections that spark desire.

Founder, Yasmin Hassan has an eye for versatile and harmonious design. Every piece is made to match the others, giving you a capsule wardrobe of flawlessly coordinated outfits you can style as you please. Minimalist yet charismatic, contemporary but made to last; Ecru Label clothing empowers you and lifts your look with thoughtful design.